The alegria story

alegria’s creator, Flavia de Almeida is a British-Brazilian Architect who in 2015 founded alegria Switzerland in Basel.  The word alegria, means happiness or joy in Portuguese, Spanish and Italian. But what is alegria Switzerland?

This children`s brand is defined by bringing happiness to children via the use of its fun products. The four collections of alegria have been inspired by the basic daily life activities of a small child: play, bath, eat, and sleep.

alegria PLAY is INSPIRATION -  The alegria play fruit and veggies pretend play crochet toys aim to inspire the love for fruits and veggies in children. Thus, promoting healthy eating habits.

alegria BATH is SUSTAINABILITY - Our crochet washcloths are a sustainable alternative to ordinary bath sponges. Each type is designed to suit babies, toddlers and children.

alegria SLEEP is FLEXIBILITY - Our cot-bed bedsheets are a all year round alternative to duvets. It allows parents to use different blanket thickness with it. Therefore, helping control the baby bed temperature throughout all seasons of the year. And there is more... our children`s pillow unique and perfect in size.

alegria EAT is HEAVY DUTY - Our colorful crochet bibs are specially designed to take on heavy usage like any synthetic or plastic bib. But ours are handmade from natural 100% soft cotton yarn. An alternative for moms who want to be plastic free.

alegria was founded on the principles of Ethical Products and Giving Back to children in need.

Ethical Products – Crochet is an artistic skill which many women in developing countries can use it as a source of income. Unfortunately, their skills are most of the time undervalued and payment for their work often not received on time if received at all. alegria has spent over two years working with groups of independent artisans in some of the poorest areas of Brazil. The independent artisans we work with are mothers or retired ladies. Our policy is that we do not set manufacturing prices. The artisans we work with are given the prototypes designed by alegria and after their close evaluation they let us know how much they will charge to produce the required pieces. All our crochet line of products is ethically produced and it is helping empower women! 

Giving Back – We feel that it is important to give back to children in need. Therefore, since our inception alegria supported Magic13, an initiative by “Save the Children” Switzerland. Unfortunately, this initiative has ended as of 11 June, 2017. alegria is currently considering other organizations through which we can via our donations help children.  

Our products have been tested and critiqued by a very diverse group of parents throughout the design phase.

Check out our TESTIMONIALS!